Newsletter Architecture
Two-platform email split. Kit for personal-production sales sequences. Beehiiv (free tier, manual UI) for recruiting content. Ghost for web posts only. Mailgun abandoned.
Why
A world-class info-product or coaching operator runs two systems. One platform for content growth (the Beehiiv pattern, used by Hormozi and Justin Welsh). One platform for sales sequences with tags and behavioral triggers (Kit). One tool can't do both well without hacks.
Trying to force everything through Ghost or one all-in-one tool means accepting bad sales automation OR bad content growth. The split costs $15/mo (Kit) + $0/mo (Beehiiv free tier) and earns its keep the first time a tagged sequence converts a real lead.
Current state
Kit is live since 2026-04-21. Creator plan, account 613625, 15 MCP tools wired and verified end-to-end. 26 taxonomy tags created. Buyer-nurture 7-email sequence drafted but not yet pasted into Kit UI (sequence content can't be created via API — v4 limit).
Beehiiv stays on free Launch tier with manual UI sends. MCP scaffold dormant at ~/CCPJ/projects/beehiiv-mcp/. Activate only at 500+ subs or 2+ sends/mo each taking >30 min.
Ghost reduced to web posts only. ghost_send_newsletter MCP tool is dead code going forward.
- Status: done (architecture decided and shipped)
- Last update: 2026-04-21
- Blocked on: nothing — operational
Next 3 actions
- Paste the buyer-nurture 7-email sequence into Kit UI (sequence content can't go via API).
- Remove the
_mcp_smoke_testtag manually in Kit UI (id 19049361, can't delete via API). - Answer the 5 open questions in
FUB-SYNC-PLAN.mdbefore building the sync Cloud Function.
Decisions log
- Capri brand decision — Kit lives under Capri funnel, Beehiiv under Ry / LL recruiting
- Portfolio organization framework
Open issues
- Paste buyer-nurture sequence into Kit UI
- Delete
_mcp_smoke_testtag in Kit UI - Answer 5 FUB→Kit sync questions in
FUB-SYNC-PLAN.md - Create Beehiiv account on free Launch tier (recruiting funnel)
- Archive stale plans
~/.claude/plans/memoized-puzzling-tome.mdandwitty-skipping-fog.md
References
- Memory:
~/.claude/projects/-Users-rycolston/memory/project_newsletter_architecture.md - Kit MCP code:
~/CCPJ/projects/kit-mcp/ - Kit MCP rules:
~/CCPJ/projects/kit-mcp/CLAUDE.md - Beehiiv scaffold (dormant):
~/CCPJ/projects/beehiiv-mcp/ - FUB sync plan:
~/CCPJ/projects/kit-mcp/FUB-SYNC-PLAN.md - Buyer nurture content:
~/CCPJ/projects/kit-mcp/sequences/buyer-nurture/ - Kit formatting reference:
~/content/docs/reference/kit-formatting.md