Newsletter Architecture

Status
done
Tier
Tier 0 — Ry Colston brand
Owner
Ryan Colston
Started
2026-04-21
Target launch
2026-04-21

Two-platform email split. Kit for personal-production sales sequences. Beehiiv (free tier, manual UI) for recruiting content. Ghost for web posts only. Mailgun abandoned.

Why

A world-class info-product or coaching operator runs two systems. One platform for content growth (the Beehiiv pattern, used by Hormozi and Justin Welsh). One platform for sales sequences with tags and behavioral triggers (Kit). One tool can't do both well without hacks.

Trying to force everything through Ghost or one all-in-one tool means accepting bad sales automation OR bad content growth. The split costs $15/mo (Kit) + $0/mo (Beehiiv free tier) and earns its keep the first time a tagged sequence converts a real lead.

Current state

Kit is live since 2026-04-21. Creator plan, account 613625, 15 MCP tools wired and verified end-to-end. 26 taxonomy tags created. Buyer-nurture 7-email sequence drafted but not yet pasted into Kit UI (sequence content can't be created via API — v4 limit).

Beehiiv stays on free Launch tier with manual UI sends. MCP scaffold dormant at ~/CCPJ/projects/beehiiv-mcp/. Activate only at 500+ subs or 2+ sends/mo each taking >30 min.

Ghost reduced to web posts only. ghost_send_newsletter MCP tool is dead code going forward.

Next 3 actions

  1. Paste the buyer-nurture 7-email sequence into Kit UI (sequence content can't go via API).
  2. Remove the _mcp_smoke_test tag manually in Kit UI (id 19049361, can't delete via API).
  3. Answer the 5 open questions in FUB-SYNC-PLAN.md before building the sync Cloud Function.

Decisions log

Open issues

References