← Capri

Customer Journey Map

Status
done
Tier
Tier 1 — Operating business
Owner
Ryan Colston
Started
2026-04-26
Target launch
2026-04-26

Single-page visual timeline of the seller customer journey at customer-journey.rycolston.com. 12 stages across 4 phases. Click a stage to drill into owner, duration, artifacts, triggers, and Phase F deferrals.

Why

The seller sales motion has 12 stages and ~60 artifacts. Reading the operating model doc top-to-bottom takes 20 minutes. The map turns that into a 30-second scan + click-to-drill experience. Anyone (Ry, an agent, a future contributor) can see where a deal is and what comes next without parsing prose.

Whiteboard aesthetic on purpose — concrete grey canvas with dot grid, olive + bamboo bands per the brand palette. Looks like a Figma board, not a corporate diagram.

Current state

Live at https://customer-journey.rycolston.com since 2026-04-26. Cloudflare Pages, project customer-journey, account 9f54c7990a6d42f0c504318d2031d9de. Vanilla HTML/CSS/JS, no build step. Source of truth is stages.json (12 stage objects, ~60 artifacts).

Update flow is manual (Option A). When OPERATING-MODEL.md changes, edit the matching stage object in stages.json and redeploy via wrangler pages deploy. Option B (build-time sync from journey-stages/*.md markdown frontmatter) is Phase F.

Next 3 actions

  1. Watch for drift between OPERATING-MODEL.md and stages.json. Mitigation is BUILD-LOG entries.
  2. Decide if Cloudflare Access gating is needed (currently public + noindex).
  3. Phase F: build-time sync from markdown frontmatter so the map can't drift from the operating model.

Decisions log

Open issues

References